The Lead Magnet Journal
Practical essays on funnels, ebooks, and authority—modeled after clean newsroom style, built for action.
7 min•8/1/2025
The Only Lead Magnet That Scales: The Book
Why long‑form beats thin freebies, how authority compounds, and where a book fits in your funnel.
Funnels Ebooks Authority
8 min•8/2/2025
Turn a 60‑Minute Interview into a 200‑Page Ebook
A step‑by‑step capture process: prompts, structure, and review to produce a voice‑true book fast.
Process Interview Writing
6 min•8/3/2025
Authority First: Why Ebooks Convert Colder Traffic
The belief shift model, objection‑mapping, and social proof that moves strangers to subscribers.
Conversion Psychology Ebooks
7 min•8/4/2025
The Funnel Math of a Book‑Led Magnet
Acquisition costs, opt‑in rates, and how chapters reduce first‑call objections across buying groups.
Funnel Metrics
8 min•8/5/2025
From Ebook to Revenue: The Repurpose Playbook
Turn chapters into keynotes, emails, and enablement without rewriting—templates inside.
Repurposing Content Ops
6 min•8/6/2025
The Objections Chapter: Friction to Momentum
Design a chapter that resolves risk, price, and timing so sales calls move faster.
Sales Objections
7 min•8/7/2025
Write in Your Voice at Speed
Interview prompts, tone snapshots, and edit passes that keep style while raising clarity.
Voice Editing
9 min•8/8/2025
Distribution for Ebooks: Organic, Email, Paid
Landing pages, sequencing, partner drops, and paid angles that respect attention.
Distribution Email Paid
7 min•8/9/2025
Metrics that Matter for Book Magnets
Opt‑in quality, chapter completion, reply rate, and pipeline lift—not vanity downloads.
Analytics Attribution
8 min•8/10/2025
Enterprise Use: The Ebook as Consensus Builder
How chapters travel inside buying groups and shrink the distance from interest to decision.
Enterprise Enablement
8 min•8/11/2025
Landing Pages that Convert for Ebook Magnets
Structure, proof, and microcopy that push opt‑ins above 30% without tricks.
Landing Pages Copy Funnels
9 min•8/12/2025
Sequence the Funnel: From Opt‑in to Call
A three‑email path that builds belief, resolves risk, and invites the next step.
Email Sequencing Funnels
8 min•8/13/2025
Clarity over Clever: Copywriting for Lead Magnets
Write headlines and body that speak plainly and convert consistently.
Copywriting Conversion
8 min•8/14/2025
Pain, Proof, Promise: Positioning Your Book
Anchor the book to a business outcome so readers move from interest to intent.
Positioning Strategy
7 min•8/15/2025
Designing the Obvious Next Step
CTAs that feel natural, not pushy—and pull readers into the right conversation.
CTA UX
7 min•8/16/2025
Partner and Co‑Marketing for Distribution
Borrow trust and expand reach with thoughtful partner drops and co‑branded chapters.
Distribution Partnerships
9 min•8/17/2025
Paid Ads for Book Magnets: Angles and Audiences
Creative angles and targeting that respect attention and lower cost per reply.
Paid Acquisition
8 min•8/18/2025
Use the Book Inside Sales
Pre‑call, proposal, and post‑sale plays that shorten cycles and increase confidence.
Sales Enablement
8 min•8/19/2025
From Webinar to Book in Days
Repurpose talks into a coherent ebook without sounding like a transcript.
Repurposing Process
9 min•8/20/2025
Enterprise‑Ready: Compliance, Privacy, Trust
How to make your ebook magnet easy to approve and safe to share across the org.
Enterprise Trust