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Sequence the Funnel: From Opt‑in to Call

Updated 8/14/2025Reading time: ~9–12 min

Three honest emails that move from address to reply to meeting.

Key Takeaways

  • Email 1: deliver + promise; no pitch.
  • Email 2: belief shift + one question.
  • Email 3: objections + invitation.
  1. Step 1
    Deliver + promise
    Link, expectations, and what’s next—no pitch.
  2. Step 2
    Belief shift
    Short excerpt, one commentary line, one question.
  3. Step 3
    Objections + invite
    Resolve calmly and invite a short call or diagnostic.

Timing

Cadence

Send Email 1 immediately; Email 2 two days later; Email 3 two days after.

Copy blocks you can reuse

  • ✔ “Here’s the download link. You’ll also get two short emails to help you use it.”
  • ✔ “What’s the one obstacle slowing you right now?”
  • ✔ “If you’d like, we can walk through a quick diagnostic.”

Write emails people finish

Every line should be easy to read and impossible to ignore. Start with a promise, add a short excerpt from the book, ask one question. No banners, no heavy design—just words that help. Replies rise when readers feel you wrote specifically for them.

Subject lines that don’t trick

  • “A calmer model for incident response (3 pages)”
  • “The objections chapter that saves meetings”
  • “A one‑hour path to a 200‑page book”

Cadence and consent

Two days between emails is enough time to read but not enough to forget. Offer a one‑click pause or opt‑out. Respect earns more attention the next time you send.

You write to one person

Pick a single reader. Use their words. Answer their objection before they write it. Then ask one small question that’s easy to answer on a phone. Your reply rate rises because you made it easy to be human.

What I remove

  • Heavy banners that scream “marketing.”
  • Smart words that hide simple ideas.
  • Multiple CTAs that split attention.

Templates you can adapt today

Email 1: delivery + promise

Subject: “Your book + what happens next”
Body: “Here’s the PDF. You’ll get two short emails this week—one helpful idea, one question. No tricks.”

Email 2: belief shift + one question

Subject: “A calmer way to [problem] (3 paragraphs)”
Body: “Here’s the idea. Does this match your situation, or are we missing something obvious?”

Email 3: objections + invite

Subject: “Answers to the three questions that slow deals”
Body: “We wrote them down so you can forward to the right people. If it helps, we can run a 10‑minute diagnostic this week.”

Reply‑earning asks

  • “What’s the one obstacle slowing you right now?”
  • “Which chapter would help your team the most?”
  • “Do you want a 10‑minute diagnostic outline to try this week?”
Want a sequence that earns replies?

Buy now. We’ll give you the three emails—clean, clear, and respectful.

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