Case studies

Concise narratives of how a book placed in front of the offer changed first impressions, replies, and revenue.

Updated 8/14/2025Reading time: ~10–12 min
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Enterprise SaaS
Elevated first impressions; faster security and vendor reviews.
Advisory firm
Prospects self‑qualify and arrive with focused questions.
Growth team
Chapters repurposed into sequences and product education.
Healthcare
Buying groups aligned off‑call; fewer cycles to yes.
Coaching
Method taught with kindness and proof; more qualified sessions.
Agency
Proof at depth that travels inside buying groups; wins without pressure.
Executive comms
Cross‑functional alignment; fewer revisions, faster sign‑off.
+31%
LP opt‑ins
2.4×
Replies vs list avg
−30%
First‑call objections

Problem

Cold funnels stall. Costs climb. Calls reset context. Buyers don’t share your language.

Outcome

A book reframes beliefs, travels inside buying groups, and invites one obvious next step.

Case 1 — Enterprise SaaS, security‑first buyers

We placed a 6‑page objections chapter before proposals. Security and finance read off‑call. The first alignment call moved directly to scope. Time‑to‑pilot dropped three weeks. The same chapter became a FAQ inside the procurement portal.

Playbook

  1. Map objections by role (IT/Sec, Finance, Ops).
  2. Write the objection in their words; agree with what’s true.
  3. Add one case and one number beside each reframing.
  4. Offer a two‑week pilot with rollback and owners.
“We stopped debating hypotheticals. The writing made approval easy.” — Director of Security

Case 2 — Advisory firm, outbound + partner drops

One belief‑shift chapter powered outbound and a co‑branded partner drop. Opt‑ins rose from ~14% to ~29% on a calmer page. Replies doubled because the ask was a single question from Email 2.

Do this next

  • Rewrite the LP headline with audience + problem + promise.
  • Place a short case under the headline. No scrolling for proof.
  • Send one co‑branded excerpt to a trusted newsletter.

Case 3 — Growth team, product education

Method and glossary chapters became training for new hires and product education for users. Support tickets dropped. Sales and product used the same phrases. Demos felt familiar because readers arrived primed.

Pros / Cons

Pros
  • Shared language across teams.
  • Lower support load.
  • Faster approvals.
Cons
  • Requires one owner for voice consistency.
  • Needs periodic edit passes.
Chris Atkins — Group of Nations Publications
Professionalism and opportunity in the AI‑book process.
Brittany Fowler — Browning Associates
“It reads like me—organized, methodical, clear.”
Bridget Hom — Stuck On Ready
100 appointments in week one using the book in outreach.

Founder story

Anonymized clip: belief shift and method in two minutes.

Client perspective

Why a calm, voice‑true book changed first impressions.

Thin magnet vs Book magnet

CriteriaThinBook
Opt‑in intentLowMedium–High
Objection handlingMinimalDedicated chapter
Internal shareabilityWeakStrong

FAQ

How do we start?

A single 60‑minute interview. We carry the rest.

Payment terms?

One‑time payment of $5,000. You retain full rights and ownership. Up to three minor revisions included.

Timeline?

Weeks, not months—most time is review and packaging.

Ready to put a book in front of your offer?

Buy now. One hour in; a publish‑ready book out—built to teach, persuade, and convert.

Buy Now