Case studies

Short reads on how a book placed before the offer raised opt‑ins, replies, and revenue.

Updated 9/18/2025Reading time: ~10–12 min

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Enterprise SaaS

Elevated first impressions; faster security and vendor reviews.

Advisory firm

Prospects self‑qualify and arrive with focused questions.

Growth team

Chapters repurposed into sequences and product education.

Healthcare

Buying groups aligned off‑call; fewer cycles to yes.

Coaching

Method taught with kindness and proof; more qualified sessions.

Agency

Proof at depth that travels inside buying groups; wins without pressure.

Executive comms

Cross‑functional alignment; fewer revisions, faster sign‑off.

+31%

LP opt‑ins

2.4×

Replies vs list avg

−30%

First‑call objections

“We stopped debating hypotheticals. The writing made approval easy.”
— Director of Security

Calm proof at depth

Use chapters as portable evidence—before calls, in proposals, and post‑sale.

LP + Emails

Consistent promise and proof lift opt‑ins and replies.

Pre‑call

Readers arrive aligned; calls move to scope.

Proposals

Objections handled in writing reduce cycles.

Problem

Cold funnels stall. Costs climb. Calls reset context. Buyers don’t share your language.

Outcome

The book builds belief before the call, aligns the group, and asks for one clear step.

Case 1

Enterprise SaaS, security‑first buyers

We placed a 6‑page objections chapter before proposals. Security and finance read off‑call. The first alignment call moved directly to scope. Time‑to‑pilot dropped three weeks. The same chapter became a FAQ inside the procurement portal.

Playbook

Map objections by role (IT/Sec, Finance, Ops).
Write the objection in their words; agree with what’s true.
Add one case and one number beside each reframing.
Offer a two‑week pilot with rollback and owners.

“We stopped debating hypotheticals. The writing made approval easy.” — Director of Security

Case 2

Advisory firm, outbound + partner drops

One belief‑shift chapter powered outbound and a co‑branded partner drop. Opt‑ins rose from ~14% to ~29% on a calmer page. Replies doubled because the ask was a single question from Email 2.

Do this next

Rewrite the LP headline with audience + problem + promise.
Place a short case under the headline. No scrolling for proof.
Send one co‑branded excerpt to a trusted newsletter.

Case 3

Growth team, product education

Method and glossary chapters became training for new hires and product education for users. Support tickets dropped. Sales and product used the same phrases. Demos felt familiar because readers arrived primed.

Pros / Cons

Pros

Shared language across teams.
Lower support load.
Faster approvals.

Cons

Requires one owner for voice consistency.
Needs periodic edit passes.

Chris Atkins — Group of Nations Publications

Professionalism and opportunity in the AI‑book process.

Brittany Fowler — Browning Associates

“It reads like me—organized, methodical, clear.”

Bridget Hom — Stuck On Ready

100 appointments in week one using the book in outreach.

Founder story

Anonymized clip: belief shift and method in two minutes.

Client perspective

Why a calm, voice‑true book changed first impressions.

Thin magnet vs Book magnet

Criteria	Thin	Book
Opt‑in intent	Low	Medium–High
Objection handling	Minimal	Dedicated chapter
Internal shareability	Weak	Strong

FAQ

How do we start?

A single 60‑minute interview. We carry the rest.

Payment terms?

One‑time payment of $5,000. You retain full rights and ownership. Up to three minor revisions included.

Timeline?

Weeks, not months—most time is review and packaging.

Ready to put a book in front of your offer?

Buy now. One hour in; a publish‑ready book out—built to teach, persuade, and convert.

Buy Now

Start with one hour. We’ll carry the rest.

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