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Landing Pages that Convert for Ebook Magnets

Updated 8/14/2025Reading time: ~10–12 min

One promise. One form. One next step. The page that earns real opt‑ins.

Key Takeaways

  • Audience + problem + promise above the fold.
  • Proof near claims; honest microcopy; single goal.
  • Optimize for replies, not vanity downloads.

Promise & proof

Name the reader and change. Support with one clear proof point.

Form & microcopy

Ask for email + first name. Clarify delivery and expectations.

Above the fold
Audience + problem + promise. One form. One outcome. Proof close to claims.

Build the page

  1. Write the headline with audience + problem + promise.
  2. Add one‑line dek; then the proof block.
  3. Show a table of contents with 6–8 scannable items.
  4. Place the form with honest microcopy under the TOC.
  5. Close with a short FAQ that resolves common hesitations.

QA before launch

  • ✔ Headline reads fast on mobile.
  • ✔ Proof is proximal to claims.
  • ✔ Form fields are minimal; button is direct.
  • ✔ FAQ answers are specific and short.

Above‑the‑fold checklist

  • Audience + problem + promise in one line.
  • One number or case near the headline.
  • Table of contents that previews value.

Microcopy that increases opt‑ins

Say exactly what happens after they submit. “You’ll get the PDF and two short emails to help you use it.” Honesty reduces anxiety and increases conversions. Avoid tricks like fake scarcity or hidden checkboxes. Trust is a compounding asset—don’t spend it for a few extra emails.

Mobile considerations

Read your headline on a 320‑pixel wide screen. If you can’t understand it in two seconds, it’s too clever. Reduce line length, tighten the first sentence, and place proof right below it.

Above the fold, the job is clarity

Your reader should nod in two seconds. Name them. Name the problem. Promise the change. Then prove it in one line. If a stranger can repeat the page in a sentence, you did it right.

Three micro‑tests

  1. Cut the headline to ten words. Keep the meaning.
  2. Swap a vague proof for a number or a case.
  3. Move the form one scroll earlier. Keep honest microcopy.

Write the headline last

Draft the table of contents and the first chapter summary first. Then write a headline that sums both in one line readers can repeat. If a colleague can’t remember it after a single read, it’s not ready.

Proof near claims

Place one short case or single number immediately under the headline. Avoid generic phrases like “industry leading.” Specifics travel inside organizations and survive forwarding.

Form microcopy that removes anxiety

Say what happens after submit: delivery, timing, and the exact number of emails. If you also add a short FAQ under the form with the top hesitation, opt‑ins rise without tricks.

Table of contents that sells honestly

Six to eight items, each a promise: belief, method, cases, objections, next steps. If a reader can understand the entire arc from the TOC, the landing page is doing its job before they even opt in.

Want a page that converts calmly?

Buy now. We’ll ship the book and the page that earns replies.

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