Metrics that Matter for Book Magnets

Instrumentation basics

You don’t need a complex setup. Fire a completion event when a reader reaches the end of a chapter page or a PDF bookmark. Tag each event with the chapter key. In your ESP, add a hidden field for source (LP, paid, partner) and carry it into CRM. Now you can answer simple questions with confidence.

Questions your dashboard should answer

• Which source creates the most replies per 100 opt‑ins?
• Do readers who finish the objections chapter reply at a higher rate?
• How much faster do “chapter‑primed” opportunities close?

What to change when numbers dip

If first‑chapter completion is low, rewrite your opener in the reader’s words. If objections‑chapter completion is low, shorten it and add a story. If replies sag, change the question in Email 2 so it’s easier to answer in one line.

North‑star metrics by stage

• Acquisition: LP conversion (unique → confirmed email).
• Engagement: first‑chapter and objections‑chapter completion.
• Intent: reply in 7 days; meetings per 100 replies.
• Revenue: pipeline created; time‑to‑close vs baseline.

Weekly review ritual

1. Read five replies and tag themes. Update FAQs if themes repeat.
2. Spot chapters with low completion and adjust openers and length.
3. Share one sentence with sales: the line that earned most replies.

Turn metrics into moves

You don’t stare at numbers. You use them. Completion tells you where belief falters. Replies tell you where trust forms. Pipeline tells you if writing moved revenue. Read the numbers like a coach. Make one change. Run another week. Repeat.

Three simple experiments

1. Openers. Rewrite the first three lines of the first chapter in your reader’s words. Watch completion rise.
2. Proof. Move one number under the boldest claim. Watch replies lift.
3. Invite. Change Email 2’s question to something answerable in one line. Watch meetings increase.

Build a dashboard that causes action

Dashboards should change what you do this week. If a number can’t cause an action, it doesn’t belong. Completion and replies change copy, sequencing, and sales behavior. Vanity downloads change nothing. Align your metrics to levers you control.

Weekly ritual

1. Sort by “reply in 7 days.” Read five replies and tag themes.
2. Check objections‑chapter completion. If low, rewrite the opener.
3. Review landing conversion on mobile only. Tighten headlines and proof placement.

Attribution without headaches

Tag readers by source at opt‑in and keep the tag through CRM. You don’t need perfect attribution to see clear patterns. When chapter‑primed readers convert faster, the signal is unmistakable.