Distribution for Ebooks: Organic, Email, Paid

Choose fewer channels, do them well

Most teams spread thin across too many channels and measure the wrong things. Pick one organic lane, one partner program, and one paid angle. Optimize for replies and meetings, not likes and click‑throughs. The book gives you the substance; distribution is the discipline of placing it where attention is already earned.

Sequencing across channels

1. Publish the landing page with the book’s promise and a short excerpt.
2. Run the three‑email sequence for new readers.
3. Offer a co‑branded chapter to one trusted partner.
4. Test one paid angle with two creative variants for a week.

Reuse the same words

Use the exact headline from the landing page in your ads and partner blurbs. Voice consistency is conversion consistency. If your paid ad sounds like your book, the hand‑off is smooth and trust compounds.

Organic that compounds

• Weekly post: one idea from a chapter, one proof, one question.
• Short video: read a paragraph and add one new sentence of context.
• Podcast cameo: teach the belief shift; invite the chapter, not the sale.

Paid without pressure

Run one angle for one week. Measure chapter completion and replies rather than CTR. Kill variants that create clicks but no replies. Keep copy restrained: if the idea doesn’t work in text, the image won’t save it.

Partner drops that feel generous

Offer a co‑branded chapter and write a three‑sentence intro your partner can send. Make it obviously useful in isolation. Include a subtle link back to your landing page for readers who want more.

Calendar plan

• Week 1: LP + organic post + Email 1.
• Week 2: Partner drop + Email 2.
• Week 3: Paid angle test + Email 3.
• Week 4: Case excerpt + objections excerpt.

You want reach without the waste

You don’t need more posts. You need the right post in the right lane with the right promise. I help you do three things: keep the promise the same, keep the proof close, keep the next step obvious. That’s how distribution earns replies, not just clicks.

Your weekly rhythm

1. Publish one idea from one chapter. Use the same headline everywhere.
2. Place one short case beside that idea. Numbers win. Stories stick.
3. Invite one small step at the end. Diagnostic. Excerpt. Short call.

Proof drives the flywheel

As replies come in, copy the exact sentence that caused the reply. Add it to the chapter. Add it to the landing page. Add it to the next post. Your language tightens. Your response rate climbs. The wheel turns because you keep the words that work.