Capture judgment, not just words
Voice is more than phrasing. It’s which details you notice, which trade‑offs you make, which risks you tolerate. Good interviewing pulls out judgment. Ask for the moment you changed your mind. Ask for the decision you regret and why. Those answers create sentences no ghostwriter could invent—and readers believe them.
Editing without sanding off personality
Do three passes: structure, clarity, voice. In structure, order sections and add subheads. In clarity, shorten sentences and swap weak verbs. In voice, add back the signature phrases you marked earlier. Read aloud. If you smile because it sounds like you, keep it. If you wince, rewrite.
Voice tests
- Could a colleague identify you as the author from a random paragraph?
- Do readers quote lines back to you verbatim?
- Does a stranger understand the first read without squinting?
Create a tone palette
Write three adjectives you will use (e.g., calm, direct, concrete) and three you will not (e.g., hypey, cute, vague). Add three signature phrases you want to keep verbatim across chapters. A tone palette speeds editing and helps collaborators write lines that still sound like you.
Rewrite example
Before: “Our AI‑powered platform leverages cutting‑edge technology to revolutionize your workflows.”
After: “A calmer incident model your team can adopt in a week.” The second line is shorter, more concrete, and easier to repeat in a meeting.
How to know you went too far
If the edit removes every distinctive turn of phrase, you’ve sanded off personality. Put two signature lines back. Voice fidelity is a conversion asset; keep it while raising clarity.
A five‑line warm‑up that works
- Tell me about a time the old way failed—and what it cost.
- When did you realize a calmer model existed?
- Explain your method in three steps a stranger could follow.
- Give me one case: situation, action, result.
- What’s the smallest step a reader can take today?
Editing checklist
- Headings every ~150 words; lists for sequences.
- Verbs over adjectives; cut filler; keep cadence.
- Proof placed next to claims; one CTA per section.